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7 Ways Web Conferencing Will Benefit Your Business

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When you own a business, time is money. As such, you’re probably willing to do whatever it takes to scale things to the point that they’re more efficient for everyone involved – from headquarters to employees and even your customers.

In the past, your only help here came from video conferencing, but even it wasn’t very helpful. It was actually quite costly because of the special equipment it required. Today, you have another option in the form of web conferencing.

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With web conferencing you get to host or attend business meetings via your computer and Internet. This is how many companies are conducting their internal business meetings today. Some companies are also using web conferencing to speak with their prospects and clients as well. This is because it doesn’t need any special equipment.

As long as both parties have a computer with an Internet connection, you can enjoy the many great benefits web conferencing has to offer. These benefits are worthy of a closer look because they’re quite pertinent to your business.

Web Conferencing Saves Company Resources

Hosting impromptu meetings with people who aren’t located near you is challenging. Web conferencing takes some of the challenge out of it though because it’s so flexible. You simply send an email invitation or call the attendees and tell them when the meeting will occur.

Once they’re made aware of the meeting they simply log in to the conferencing system when the meeting starts. As K. Lorrette points out, there are no longer any geographic barriers to worry about.

When your business can act without worrying about geographical limitations technology has truly improved things for it. This is especially true now that web conferencing’s tools and technology have greatly improved over what they once were in the past. As advances are continually made, the distance between you and your business’ team members won’t be an issue for very much longer.

One of the most popular web conferencing software applications available today is GoToMeeting. This is a web-hosted service that LogMeln created and marketed for its online meeting, desktop sharing, and video conferencing applications. With this software you can meet with anywhere, at any time via the Internet so that everything happens in real-time.

Understanding how this software works is easy but it’s also essential because once you do so you’ll start to realize how helpful it actually is for your business.

Web Conferencing Saves Time and Money

Before businesses started using web conferencing they had to travel when hosting face-to-face meetings with clients or when bringing their entire sales team together. Unfortunately, traveling is expensive and takes up a lot of valuable time. Now that you’ve been introduced to web conferencing you can truly see how much things have changed over the course of time.


Today, it only a few minutes meeting attendees can long into a web conference meeting without spending time or money on travel. Of course, there’s a web conference fee attached but it’s less expensive than your average travel expenses.

This is invaluable for several reasons outside of hosting meetings with your employees. Some of the other things you can also leverage the power of web hosting for include:

  • You can easily conduct employee training . According to WebConferencing.org, there are actually several vendors who specialize in helping you use web conferencing for things like employee training and education.
  • Besides trainings and meetings with your own employees, web conferencing can also help you improve your customer support and relations. These advantages allow your support team to take control of your customer’s computer and fix their problems in an efficient and timely manner.

Clearly, desktop sharing isn’t only an important advantage for your customers, but also for your employees as well. You can present PowerPoint Presentations and share Excel Spreadsheets with them.

These are only a few of the many applications you can rely on to help you make sure your meeting runs smoothly and that everyone is on the same page despite where in the world they’re located.

One vendor that allows you to do these things is Blackboard. They make it really easy for you to work with a group of people all at once, regardless of their location.

Essentially, this is a virtual learning environment and course management system, but many businesses have started using it more often than other web conferencing software such as GoToMeeting because it offers a greater variety of much richer features.

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