31 C
Saturday, October 31, 2020

9 Tips for Successful Instagram Marketing

- Advertisement - data-full-width-responsive="false">

Got tired of trying different Instagram marketing strategies and failed attempts? If yes, then it is probably high time for you to make some changes in your marketing style. With the increasing competition on social media platforms, Instagram is no doubt, the leading one.

- Advertisement -

So, to make an impact on users, you have to come up with more viable ideas. Through this article, we are sharing some of the powerful tips that can help you achieve all the goals you have set for marketing on Instagram.

1. Analyze where you are going wrong

There are hoards of strategies that you can execute to market your business. But the important thing is to analyze what all are working for you. Test and trial method is considerable for initial days but then later you need to understand, in which area your company is lacking and what all strategies can get you the better results.

The best way to do this is to go through your records, understand the kind of customers you are having, discover the strategies that did well and then build some powerful tactics that can help you further.

2. Get more followers

No matter how much effort, time, and money you invest in making your marketing game robust, if you do not have followers, then everything is pointless. Therefore, steer your actions in such a direction that can help you to gain followers on Instagram. Though, it’s a complete lengthy process in itself, but very important also.

3. Take help from automation tools

Thanks to technology, nowadays we have some of the best automation tools in the market like Gramboard through which you can minimize most of your marketing tasks. There are some tasks which require your personal attention, however, there are also so many that will not, so you can automate them.

For example, scheduling posts, liking posts of the users who follow your account, commenting, etc. All these actions play a very significant role in keeping your profile active and maintaining your presence in the platform. And using Socinator, you can efficiently automate all these mundane manual work easily.

4. Run contests

Marketing is all about directing the attention of the people towards your brand. And this is possible when you do something extra for your audience such as running contests, offering discounts and giveaways.

Give a reason to people for following your Instagram profile. However, this does not mean that you are bearing loss for the sake of running contests. You have to be smart enough to come up with the strategies that will let you run profitable giveaways.

5. Use CTA’s in your ads

Now, Instagram allows its users to post ads in the form of stories. So, make the most out of this feature. It has been observed that story ads get more views as compared to the videos, posted on the feed. But running ads only is not enough.


In order to drive sales, you need to redirect your customers to your landing pages and that you can able to do by adding CTA’S in your ads. At least, customers should know what they have to do after watching your ads and where they can get detailed information about the things you are promoting.

6. Post the same content more than once

Generally, people have a misconception that if they promote their products more than once, then people will start ignoring it.

But actually, this is the biggest mistake one can make. Think it like a regular Instagram user, they have a lot of options to scroll through and among thousands of other brands, if they check out your Ads just for a second or two, how will they remember it.

Particularly, when people see your posts multiple times, then it piques their interests. They might ignore your product once or twice, but for the third time, they will surely think of giving it a try.

So, whatever you want to promote your product or services on Instagram, make sure to keep on posting about them a few more times so that it gets noticed by the people.

7. Connect your Instagram account with Facebook

Since Instagram is taken over by Facebook, they have so many features that work together, and one of those features is, you can connect your Instagram followers to your Facebook business page. By doing this, you can increase your Facebook audience.

Also, this technique is considerably helpful when you have more Instagram followers as compared to Facebook. And most importantly, targeting the audiences of both platforms at a time can bring you positive marketing results and more sales.

8. Use storytelling technique

The current thing trending on Instagram is brands using storytelling tactic to advertise their products. Posting your content on stories is good, but as per the latest trend, posting your stories on Instagram is, in fact, better.

Therefore, if you have a story about your brand and you think that it can connect with your audience, then do not hesitate to put if upfront.

Moreover, apart from the original stories, you can also create some interesting stories that can relate your product and then advertise in such a way that people love to hear what you are telling.


The reason behind the success of this technique is, people quickly forget what they see, but it will remain in their mind if it is in the form of a story. When your content interests them, they take the time to watch it. So, if you haven’t used this technique before, then you should give it a try.

9. Interact with your customers

With the introduction of so many features on Instagram, now you can connect with your audience in so many ways. Earlier it was only possible by liking the posts and replying to the comments.

But now, you can go live on Instagram, chat with your customers, hear their concerns, and do a lot of things. It is also beneficial if you can add interactive posts to your stories.

Remember, this marketing strategy can never go wrong because when customers think that their opinions matter to you, then they will start to trust your company and also tell about your brand to their friends and family. Ultimately, all these will benefit you in the end.


Sales of a company have a lot to do with the marketing strategies. The more you can improve your marketing techniques, the more profit you can make.

And Instagram is the best social media platform that is capable enough to get you the desired results of all your marketing efforts. So, try these above strategies and make your Instagram marketing successful than ever before.

Author Bio:

Renowned performance marketer, user acquisition expert, and a product fanatic from Bangalore. He is a prominent speaker in masterminds and events in the performance marketing space. Sumit is the Founder of Socioboard, which owns products like Poweradspy, Socinator, Gramboard, DominatorHouse, and mobile apps in social media automation space which have millions of users. Follow me on Facebook, Instagram and Twitter

Guest Author
This post was written by a Guest Author. Please see their details in the post above. If you'd like to Contribute towards the growth of The Xplorion, please check our Contributor Page for details about how YOU can share your tips with our growing community.
- Advertisement -

Trending Now

Why You Need Free Online Games?

As a child, there was nothing I loved more than playing video games it was a very strange one for a girl child, but...
- Advertisement -

10 Best Places to Download Bollywood Movies

Do you spend hours watching Bollywood movies as I do? Have you been in search of the perfect sites to download the...

Startimes Subscription Prices, Packages and Channels List in 2020

StarTimes Nigeria is one of the popular cable TV providers in Nigeria. This service is a subsidiary of a Chinese based company...

GB WhatsApp, WhatsApp Plus and OG WhatsApp Tips and Tricks

Checkout the new GB WhatsApp Tutorial. Hello, welcome to WhatsApp Plus, OG WhatsApp and GB WhatsApp tips and tricks. For the sake of this article,...

GOtv Error Codes: How to Clear and Resolve GOtv Errors

If you are a GOTV user, you have probably encountered one or two GOTV errors, and these errors are preventing you from...

StarTimes Customer Service Contact and Simple Error Fixes

StarTimes has fast become one of Nigeria's most used cable or digital Pay Tv. Despite its vast customer reach, the company has...

7 Best Offline Racing Games for Android Users in 2020

Are you a real gamer? If you are one, then you will know how exciting it can be to experience the adrenaline rush that...

Best Low Size PC Action Games For Your Old PC/Laptop With Low Specs

Gaming time is one our favorite time and nothing beats the ability to play high-quality games on our PCs but like some of our...

New GOtv Packages, Channel List and Price for 2020

GOtv and DStv are both owned by Multichoice, and there's no arguing the fact that they have proven to be the largest...

5 Best Under 15,000 Naira Smartphones in Nigeria

Smartphones are currently like the way of life today, and everybody needs one of them devices. The need to stay up to...

Access Bank Mobile App: Features and Download Link

CBN has approved the use of mobile applications for banks to facilitate transactions with customers. This means that you can communicate by...
- Advertisement -

Related Posts

Facebook Posts Vs. Facebook Ads: Tips for Car Dealers

With nearly 1.5 billion daily users, Facebook is the platform you want to advertise on. If you aren’t familiar with your Facebook...

Top 9 Cryptocurrency Ad Networks in 2020

With the popularity of cryptocurrency, there are now dedicated Cryptocurrency ad networks that allow you to display crypto-related ads on your site...

Infographic: The Era of Revolution in Digital Marketing

In the present time, a large portion of the total population relies upon search engines tools to search for information. Whenever they need to...

How to Master Video Marketing in Social Media

Video marketing is now one of the most popular forms of marketing and has been made even more famous by social media....

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.