If you have recently opened a small business in your locality, your top priority will be in getting more customers to walk through your door.
That said, one of the most crucial investments that you are going to make for your business is a custom business sign, such as a pylon sign.
As a small business owner, you might want to pay special attention to the type of business signage you are using.
As basic as it might sound, good-quality signage is essential for grabbing the attention of people walking or driving by your potential business.
Here are some signage related tips to get more customers in the door:
Temporary vs. Permanent
Before installing a sign, you will have to decide whether it will serve as a temporary sign or be a permanent one.
The answer to this question determines what you will include in your sign and whatnot. Your main sign will be an expensive investment, which is why you would want it to last as long as possible.
On the main sign, you will want to have the name of your small business and your contact information.
It would also be a good idea to indicate what your business does and who you do it for. Make sure that the displayed information will remain accurate for a minimum of five years.
In the case of temporary signs, you might want to use them for the promotion of seasonal items, sales, or promotions that are active for a limited time.
Another pro-tip to save costs is to use corrugated plastic for temporary signs, as these can be attached to the inside of the windows through suction cups or hooks.
Keep it Short
You want to put just enough information on the signs to induce the action you want. Putting anything more on the signs will only clutter it up and make it less visually appealing to potential clients. A cluttered sign is more likely to decrease the likelihood of customers getting drawn to your business setup.
Incorporate a Basic Design
When creating a design, you must always keep the client in mind. For instance, you might want to calculate how far the potential client will be standing away from the sign.
Before deciding on the template type, you will have to assess what they will be able to see and read from a certain distance.
The pro tip is that signs are a lot easier to read if there is sufficient contrast between the background and the text.
Include a Call to Action
Every sign that you display outside or inside your business building should ideally have a specific goal attached to it. That said, you would want to be very clear about what you want your potential visitors or clients to do when they see the sign.
Do you want them to call you? Do you want them to walk in, visit your website, or like your Facebook page? Whatever it is, decide the goals, and make sure that the call to action is big and bold.
How to Get the Most Out of Your Signage?
According to research, your potential clients can tell much about the quality of your business by having a look at the signage. As a matter of fact, sometimes people avoid walking into a store because of the poor quality of the business signage.
In other words, as the owner of a small business, you should know that your potential clients are making assumptions about the quality of your products and services based on the quality of the signage put up in front of the store.
So, if you want to attract the right customers, you would better focus on getting the business signage. However, don’t get too obsessed with the looks on the signage.