How to Master Video Marketing in Social Media

Video Marketing

Video marketing is now one of the most popular forms of marketing and has been made even more famous by social media. Video marketing now allows brands to make their marketing more personal and stronger, so it’s more impactful than just texts.

The fact that the favourite form of content on the web is video content makes video marketing even more useful. Marketers get to pass their message across as people go through their most loved form of content.

It’s a win-win scenario for everybody. The only ones losing, in this case, are marketers that don’t know much about video marketing and/or don’t use it for that reason.

To be effective with your video marketing on social media, you need to find and use the best strategies. This article explains the best tips and techniques to use video marketing on different social media platforms from an author working at paper writing services reviews.

Because these social media platforms are different from the other and have different audiences, you have to create your marketing video to be specific to each platform putting in mind those things their audience expects to see.

Mastering video marketing for a different social media platform


Facebook has the most users of all social media platforms, so it’s ideal for your social media marketing. You have the chance to reach a wide range of people with different tastes and in other geographical locations.

For video marketing with Facebook posts, here are some tips to use:

Pay attention to visuals

To get more views on your Facebook videos, you have to put out high-quality videos that compel people to watch the video. The fact that about 85% of Facebook videos aren’t watched with sound on makes this more critical.

Upload to Facebook directly

Rather than share links to other sites on YouTube, upload the video to your Facebook profile directly. The Facebook algorithm gives you more boost because native Facebook videos have more visibility on Facebook feeds than the non-native ones. 

Create playlists for your videos

Your followers might want to watch your videos more if they liked one of them. Creating a video playlists makes this easy for them.


Instagram is one of the best marketing platforms right now, and it’s only a matter of time before it unseats Facebook as the top social media platform.

This is why you need to start marketing on Instagram more. It’s a visual platform for photos and videos.

But the new features of Instagram allow more video content. Apart from the ads and usual video posts, there’s Instagram stories, Instagram Live, and IGTV for more video content.

Here are video marketing tips for your Instagram posts.

Choose a theme

Instagram accounts are more thematic, unlike other platforms that revolve around the brand or user. There are artsy users, fashion users, foodie users, etc. People who like the different themes follow brands within that theme.

So, have a theme for your video content and be consistent with the video, regular setting, visual style, etc.

Allow your videos to represent you

Instagram doesn’t need extended captions. It’s a visual platform, so the video should do the talking. So be short and precise with your captions.

Less than a minute

The 60seconds Instagram limit means that you have to keep your videos short; Q&As, short films, and how-tos are for other platforms.


YouTube is more of a video platform than a typical social media platform. The emphasis of YouTube is videos, which makes it very competitive, so much that if you’re good at YouTube, you understand video marketing well.

Here are video marketing tips for your YouTube posts.

Include keywords in the video title

YouTube is a large bottomless pit of videos, and the best of your video content can easily get lost even if it’s high-quality. But by using keywords in the video title, it becomes easier to search for your videos, and you have more visibility.

If you’re posting instructionals and how-tos, use long-tail keywords for the question.

Choose a niche

YouTube takes all kinds of videos to choose your tone, style, format, etc. But it’s more effective to choose a niche and stick to it.

Post regularly

Have a schedule for posting new content because your subscribers expect that from you. A posting schedule allows your followers to know when you’ll post.

Subscribe and like CTAs

Every youtube account is probably asking for likes on the content and subscription to their account. Even if it’s overused, it still works, and you have to do the same thing.

Include CTAs asking for likes and subscribe at the end of each post.


Twitter is a text-based platform, but video content gets 10x more engagement than text tweets. This is because videos are the next big thing and are now lucrative on all platforms.

Some of the best practices for posting videos on twitter are:

The 3 seconds rule

For your video content on Twitter, the unsaid rule is, the shorter it is, the more effective the video is. You also have to note that you’re trying to hook your followers down to your video, and you don’t have much time.

Twitter users want to move to the next thing as quickly as possible. So the first 3 seconds is essential to hook them to the video. However, you’ll lose them again if the video is too long.

Closed captioning and subtitles

Many Twitter users don’t watch the videos with sound, so use close captioning on your Twitter videos beyond just for disabilities.

Target trends

Twitter is a constant up-to-date platform, and many use it as a news source. This is why trending content and topics get 32% more views and engagement. So, you have to watch out for trending topics so you can join the conversation.

Bottom Line

Video content is currently the most lucrative type of content on different social media platforms, and this is something you should capitalize on as a marketer. Mastering video marketing for social media means that you have to master individual platforms because of their differences, but it’s an effective marketing strategy.

Author Bio:

Alice Jones is a writer and journalist at, where she offers term paper help and dissertation writing service. She is from San Francisco, CA. She graduated from the University of San Francisco and got a Master’s degree. Alice concentrated on such topics as business, marketing, and freelance. Find her on Twitter.

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