The African Business Magazine has released the curated list for Africa’s Top 100 Brands in 2020. Although the general list shows that even African brands are performing poorly in their continent, some brands like MTN did manage to secure the 7th position in the top 10.
Seeing how we love to pride ourselves as the “Giant of Africa,” let us look at the top Nigerian Brands on the list (You can download the full list here).
1. Dangote Group: Position In Africa 15
Founded and Headed by Chairman Aliko Dangote, the Dangote Group is a multinational organization that consists of various manufacturing subsidiaries.
The group covers Cement manufacturing, Sugar refining, Salt and seasoning, fertilizer, infrastructure, rice farming, refinery, energy, petrochemicals, poly sacks, real estate, mining, logistics, maritime, automotive, and tomato farming.
Dangote has cement manufacturing plants in about 10 African countries, and Dangote Sugar gas also gained a foothold in the African market. The group has earned about $4.3 billion in revenue.
2. GLO: Position In Africa 30
Globalcom Limited, also known as GLO was founded at a time when Nigerians were in dire need of change within the Telecommunications industry.
Other Telecommunications companies like MTN, ECONET, and NITEL were using pay per minute billings and very high tariffs. Global sent all those prices crashing when it introduced its lower tariffs and pay per second billing.
Between 2008 and 2011, Glo expanded its services to the Benin Republic, Ghana and Cote d’Ivoire. The company had since grown to become the second largest telecommunication company with 51,856,114 subscribers as of March 2020
The company is privately owned by Mike Adenuga Group and its recognition as a top brand in Africa is actually commendable.
3. Nasco: Position In Africa 46
Nasco Group is a company that deals mainly with Fast Moving Consumer Goods. Founded in 1963, the company is widely known for its CornFlakes brand that has been consumed widely for breakfast in many households.
The company has different divisions tasked with manufacturing some products deemed essential. The divisions include biscuits (Rodeo, Bana Cream, Digestive, Cream Crackers,), detergents, soaps, and sugar.
The company also has interests in other businesses like Nasco Riceco involved in rice milling and processing, Nasco households that deals with soap, Nasco properties Nasco town that handles real estate businesses, and also logistics.
Today NASCO has become renowned for the quality of its products and for its ability to match products to demand. NASCO has also received numerous honors and accolades from heads of states, both in Nigeria and overseas, as well as from the United Nations.
4. Star Beer: Position In Africa 60
Star Lager beer is an alcoholic beverage made by the Nigerian Breweries. The white bubbling foam beer was introduced to the public in 1949 and has since become of the most loved beer brand in the country.
Star was awarded the 2019 Gold Award by Monde Selection. Monde Selection distinguishes itself by being one of the only Quality Institute in the World to offer a global quality evaluation of Beers, Waters, and Soft-Drinks.
Star is widely consumed and its new Star Radler has gradually become a favorite in many states in Nigeria.
5. Jumia: Position In Africa 65
Jumia’s identity as an African brand has always been questioned but for this article, we will recognize it as one (just like the African Business Magazine) did.
Jumia was launched in Nigeria in June 2012 and has expanded to its presence to about 11 African countries. Operating as Jumia Group, Jumia has the Jumia Mall, JumiaPay, JumiaFood, Jumia Party, and a host of other subsidiaries.
Despite posting losses year after year, the group is gaining more popularity as it rose from 74th to 65th in Africa. BBC released an article stating that the startup was on a decline but we best hope it gets its act right.
6. Maltina; Position In Africa 90
Maltina made it to the list for the first time and it was ahead of global brands like Alibaba, Sprite, Jeep, Nissan, Hisense, etc.
Maltina is a smooth, nourishing malt drink with complete richness. Launched as a food supplement, Maltina is fortified with Vitamins and Calcium for healthy families. Maltina remains the category leader with its innovations and message of sharing happiness.
The non alcholic beverage is owned by the Nigerian Breweries.
Bonus: Innoson Motors: Position in Africa, n/a.
Innoson Motors didn’t get to feature in the main Top 100 list but it was captured in the separate Top African Brands for Made in Africa.
“One company trying to create a hub in motor manufacturing is Nigeria’s Innoson. The brand, which comes in at #10 in our most admired African brand category, whose ambition is to eradicate tokunbo (used foreign automobiles) from Africa, manufactures cars and motorbikes in the industrial heartland of Nigeria in Anambra State,” wrote the African Business Magazine.
Innoson Motors is steadily gaining the right attention across Africa. The first made in Africa automobile brand is definitely growing. Let us hope that by the next edition, it will be featured and will grow stronger. Innoson Motors is owned by Innocent Chukwuma
Download the African Brands list here
So that is the list. Please leave a comment to let us know how you feel.