“The best strategy to enhance your SEO rank is building trust-based relationships, with the influencers, on high ranking sites. All that is really needed is your ability to deliver creative, value add, constructive comments on their blog posts. Written from the heart.” –Philip Verghese
In the digital age wherein everything is made easy and accessible through online access, contemporary marketing has effectively dispensed with the need for traditional marketing techniques. In its place, digital marketing agency have helped brands—whether established or incipient—maintain their reputation or take off from the ground.
But how do they do this? Well, it has been a given that search engine optimization (SEO for brevity), in conjunction with any popular social media platform, is an excellent way to increase your website’s visibility and exposure.
Unfortunately, to the uninitiated, trying to comprehend the workings and logistics of SEO would already constitute as a herculean task—an overwhelming challenge if you may. Add Google’s constant algorithm tweaks and updates into the already complex mix and you will resultantly have a recipe for a brain-crushing course.
However, while ranking in the world of SEO takes elaborate and intricate work (even more so if you wish to rank in Google’s results), apart from learning the basics, there is no need to learn every single technique there is. Before going broad, it might be helpful to be aware of the techniques that would basically help you in ranking in the year ahead.
Here are some of the SEO techniques of 2018 that would help your web page rank this 2018:
Every website has a set of keywords which they would need to identify in order to rank. However, that strategy is somewhat obsolete. An updated version of it would be to be aware and discover what the specific words and phrases searchers are using so as to answer their queries that are particularly relevant to your business.
Your website should be relevant enough to work on those problems and your content should help them with that. Having a primary keyword is already a given, but complement that with a set of related secondary keywords that share the searcher’s intent to boost your SEO.
Crawlable, accessible URLS
A web page’s objective should be to have Googlebot’s spiders come across a particular page of theirs.
Apart from that, it should also understand that the content is readable and that it has visuals or video that are relevant—basically anything that you have in the page that they would be able to index. This is a paramount procedure as your techniques would be all for naught without these.
Have the most authoritative create content that would match your searcher’s goal
An integral aspect in digital marketing is to create content that is both relevant and compelling. In this regard, you would want credible sources who would be able to give your webpage the amplification it deserves.
The more authoritative your content creator is, the more likely you can expect the content to be share across social media—an excellent way to build links.
Furthermore, the content becomes more credible in the eyes of searchers and visitors and more importantly, Google. However, be mindful that you are also trying to serve a searcher’s goal and address their queries.
You want to do this better than anyone else who is currently ranking on page one. In this regard, having the most authoritative person create content specifically to address searcher queries would be very much helpful.
Employ keywords intelligently
Do not just work your keywords—whether primary, secondary or related—arbitrarily into your content. You need to have a strategic approach as to how you incorporate them into an article.
With this in mind, it should be semantically connected to your Google—so much so that Google will view it as critical in proving to them that your content is indeed relevant to the searcher’s query.
From that, you can deduce how text is incredibly important—even if video and visuals are where contemporary marketing is at. Besides, Google might not treat it as actual content on the page which would then count against you.
Optimize for page speed
Make your webpages easy to access and give your visitors a seamless experience. When someone visits your website, the experience should go all the way through and finish their task without any hitches.
Furthermore, this should be done regardless of the device or speed. Oh, and do not forget to make it secure as well.