24 C
Saturday, April 4, 2020

SEO Today: Ways to Rank in 2018

Featured Posts

Metrokane Mighty OJ Manual Citrus Juicer

The Metrokane Mighty OJ Manual Citrus Juicer is tiny but powerful, able to leverage up to six hundred pounds of pressure. With an enamel...

UC Browser Launches Cloud Storage Service with 20GB Free Storage

After becoming one of the most-used mobile web-browsers in India and China, UC Browser has expanded into the cloud-storage business.As part of its plans, the Alibaba-owned...

How to Get Free Mobile Hotspot From Your Android Phone

While most carriers currently supply some form of unlimited arrange, however most of those have some restrictions (which is that the textbook definition of...

Why You Need Free Online Games?

As a child, there was nothing I loved more than playing video games it was a very strange one for a girl child, but...

What is an Algorithms

An algorithm is a mathematical term. It has to do with the detailed set of instructions, and that often leads to a predictable end....

“The best strategy to enhance your SEO rank is building trust-based relationships, with the influencers, on high ranking sites. All that is really needed is your ability to deliver creative, value add, constructive comments on their blog posts. Written from the heart.” –Philip Verghese


In the digital age wherein everything is made easy and accessible through online access, contemporary marketing has effectively dispensed with the need for traditional marketing techniques. In its place, digital marketing agency have helped brands—whether established or incipient—maintain their reputation or take off from the ground.

But how do they do this? Well, it has been a given that search engine optimization (SEO for brevity), in conjunction with any popular social media platform, is an excellent way to increase your website’s visibility and exposure.

Unfortunately, to the uninitiated, trying to comprehend the workings and logistics of SEO would already constitute as a herculean task—an overwhelming challenge if you may. Add Google’s constant algorithm tweaks and updates into the already complex mix and you will resultantly have a recipe for a brain-crushing course.

However, while ranking in the world of SEO takes elaborate and intricate work (even more so if you wish to rank in Google’s results), apart from learning the basics, there is no need to learn every single technique there is. Before going broad, it might be helpful to be aware of the techniques that would basically help you in ranking in the year ahead.

Here are some of the SEO techniques of 2018 that would help your web page rank this 2018:

Keyword research

Every website has a set of keywords which they would need to identify in order to rank. However, that strategy is somewhat obsolete. An updated version of it would be to be aware and discover what the specific words and phrases searchers are using so as to answer their queries that are particularly relevant to your business.

Your website should be relevant enough to work on those problems and your content should help them with that. Having a primary keyword is already a given, but complement that with a set of related secondary keywords that share the searcher’s intent to boost your SEO.

Crawlable, accessible URLS

A web page’s objective should be to have Googlebot’s spiders come across a particular page of theirs.

Apart from that, it should also understand that the content is readable and that it has visuals or video that are relevant—basically anything that you have in the page that they would be able to index. This is a paramount procedure as your techniques would be all for naught without these.


Have the most authoritative create content that would match your searcher’s goal

An integral aspect in digital marketing is to create content that is both relevant and compelling. In this regard, you would want credible sources who would be able to give your webpage the amplification it deserves.

The more authoritative your content creator is, the more likely you can expect the content to be share across social media—an excellent way to build links.

Furthermore, the content becomes more credible in the eyes of searchers and visitors and more importantly, Google. However, be mindful that you are also trying to serve a searcher’s goal and address their queries.

You want to do this better than anyone else who is currently ranking on page one. In this regard, having the most authoritative person create content specifically to address searcher queries would be very much helpful.

Employ keywords intelligently

Do not just work your keywords—whether primary, secondary or related—arbitrarily into your content. You need to have a strategic approach as to how you incorporate them into an article.

With this in mind, it should be semantically connected to your Google—so much so that Google will view it as critical in proving to them that your content is indeed relevant to the searcher’s query.

From that, you can deduce how text is incredibly important—even if video and visuals are where contemporary marketing is at. Besides, Google might not treat it as actual content on the page which would then count against you.

Optimize for page speed

Make your webpages easy to access and give your visitors a seamless experience. When someone visits your website, the experience should go all the way through and finish their task without any hitches.

Furthermore, this should be done regardless of the device or speed. Oh, and do not forget to make it secure as well.


More articles


Please enter your comment!
Please enter your name here

Trending Now.

Startimes Subscription Prices, Packages and Channels List in 2020

StarTimes Nigeria is one of the popular cable TV providers in Nigeria. This service is a subsidiary of a Chinese based company called Startimes...

Netflix Download Limit: What Is It and How You Can Get Around It?

Netflix introduced its 'download feature' for offline viewing back in 2016, allowing its users to download content and enjoy it offline while they are...

GB WhatsApp, WhatsApp Plus and OG WhatsApp Tips and Tricks

Checkout the new GB WhatsApp Tutorial.Hello, welcome to WhatsApp Plus, OG WhatsApp and GB WhatsApp tips and tricks. For the sake of this article,...

6 Different Types of Car Engines

An engine is the soul and heart of your car simply because it’s the most important part of a vehicle. It acts as the...

Best Low Size PC Action Games For Your Old PC/Laptop With Low Specs

Gaming time is one our favorite time and nothing beats the ability to play high-quality games on our PCs but like some of our...

DStv Channels List, Packages and Prices in 2020

Thousands of people in Nigeria have put their trust in DStv to provide them with the very best of television shows and programs.DStv (Digital...

5 Best Blood Pressure Apps for Android

Blood pressure is the pressure the blood applies that on the walls of the vessels they use in travelling. There are two conditions relating...

10 Best Places to Download Bollywood Movies

Do you spend hours watching Bollywood movies as I do? Have you been in search of the perfect sites to download the best Hindi...

MyGOtv App – Manage Your GOtv Account & Subscription Easily

Multichoice Nigeria, the owners of DStv and GOtv has recently launched a new mobile application called MyGOtv, for its popular digital platform, GOtv.According to...

Screen to Body Ratio: 22 Smartphones With the Highest Screen to Body Ratio in 2020

Screen to body ratio on a smartphone screen recently turned into an important thing to consider when comparing smartphones.  It became more important after...

Uses and Functions of ROM (Read-only Memory)

A computer is a very important device and besides being the best gadget to play your favorite video games or watching your favorite movies,...

Best Infinix Phones to Buy in 2020

Infinix Mobility is a well-known brand in Nigeria and a household name along with Tecno and Itel mobile are they mainly produce devices targeting...

All iTel Smartphones Firmware/ OS Updates (Free Download)

Good day and welcome. I used to think Itel doesn't make patches or updates for their devices as the update page in settings always...

WhatsApp Plus, GB WhatsApp and OG WhatsApp Tips and Trick for 2020

Official Plus, the makers of WhatsApp Plus, GB WhatsApp (not the one by GB Mods that was shut down) and OG WhatsApp released a...

How to Fix Home Key, Recent Key and Notification Bar Not Working?

There is a bug in the Android OS that dates back as far as the Lollipop Version and it is one of the most...