If you have so many followers but a low engagement, it is time to remove ghost followers on Instagram.
And if you are familiar with the concept of ghost followers, then you already know that they can increase the number of followers you have but will do little else for you.
Why should you remove Ghost Followers on Instagram?
As these ghost followers are fake followers, they won’t engage with your posts, and they only exist to follow as many accounts as possible. Anybody that looks at your following and compares it to your current level of engagement will be able to detect that you have a fair amount of ghost followers.
Although many Instagram experts will tell you to remove all your ghost followers, there is a various hypothesis as to whether or not this will help your engagement rate or not.
However, since the ghost followers are not active users, they don’t do that much damage to your account. While they are improving your following count, they do not honestly cause any actual damage. But on the other hand, followers may find a brand to be less trustworthy if they ever have a large following of ghost accounts.
A brand will only have ghost followers just if they have purchased followers or likes on Instagram. This is where removing the ghost followers is essential.
The Downside of Having Ghost Followers
As ghost accounts are very easily detected due to their idleness on Instagram, a brand’s real followers may become indifferent with interacting with a company that could risk their reputation by paying to get more followers.
Most Instagram users and potential customers look to brands on Instagram for originality. So when these users find out that their favourite brand is using inauthentic means to appear more popular on the platform, they may refuse to support them.
However, influencers are often given sponsorships, and contracts are based on their follower count. If a brand is ousted for having ghost followers or fake followers, they will lose their credibility and their contracts with sponsors.
This is the real reason why brands that are building their company base on the actual interaction and engagement they have on Instagram should do everything they can to get rid of their ghost followers.
Controlling Your Metric and Getting Rid of Ghost Followers
In addition to fake followers affecting your engagement rate, Instagram’s algorithm shows the most engaging content to its users thereby making it more likely for your content to get buried if your users are not engaging with it.
So start the process of controlling your numbers by figuring out who your fake followers are and then create a plan to remove these followers from your Instagram account. To identify these followers, you have to check to see if they have been active online recently, if they have a complete bio, or if their post is consistent and also what their follower count is like.
Are you pondering on how to get rid of ghost followers on Instagram? Alright, start by blocking them one after the other, or you can use another method by using an unfollower toll to remove them forever.
All things being equal, your brand’s Instagram would be better off with those ghost followers. Investing in attracting real and active followers you have to put quality at the forefront, which will ultimately boost the rate of your engagement.