27.7 C
Saturday, September 26, 2020

Take a Look at the Technology Behind Digital Marketing

- Advertisement - data-full-width-responsive="false">

The development in technology and the evolution of marketing are inextricably entwined. Technology has underpinned major milestones in the history of marketing since its inception.

- Advertisement -

The process tends to go something like this:

  • New technology emerges and is initially the preserve of technologies and early adopters.
  • The technology gains a firmer foothold in the market and starts to become more popular putting it on the marketing radar.
  • Innovative marketers jump in to explore ways that they can harness the power of this emerging technology to connect with their target audience.
  • The technology migrates to the mainstream and is adopted into standard marketing practices.

The printing press, radio, television and now the internet are all examples of major breakthroughs in technology that ultimately altered forever the relationships between marketers and consumers, and did so on a global scale.

But of course marketing isn’t about technology, it’s about people: technology is only interesting from a marketing perspective when it connects people with other people more efficiently.

There are plenty of technologies through the ages having a significant impact on various markets – technology that may seem obscure even irrelevant today.

The point is that technology has the ability to open up completely new markets, and to radically shake up existing ones.

The mainstream adoption of digital technology – the internet, the software applications that run on it, and the devices that allow the people to connect to both the network and each other whenever, wherever and however they want to -promises to dwarf all that has come before it.  It heralds the single most disruptive development in the history of marketing.

The trends that will shape the future of digital marketing includes:

Internet of Things

The Internet of Things (IoT) is a system of interrelated computing devices, mechanical and digital machines, objects, animals or people that are provided with unique identifiers and the ability to transfer data over network without requiring human-to-human or human-to-computer interaction.

The major advantage of digital marketing over Internet of things is that once it is implemented all the products available on the internet will turn into a platform of direct relationship/interaction with the respective customer base.


The Internet of Things essentially means that pretty much every object has the potential to become a “smart” object. This can lead some distributors to sell ideas of “once-dumb” objects made into a new technological opportunity. But digital marketers will be able to benefit most by latching onto ideas that enhance a user’s experience and is not just a gimmicky novelty.

If the smart object can make things easier, safer, more efficient, more cost-effective, or add more fun into the user’s life, the more likely the smart object is to withstand any sort of fad.

Augmented Reality

Augmented reality is a digital technology that overlays text, images or videos over physical objects.  This technology is meant to provide all the category of information such as location, heading, visual, audio, and video and opens up a bridge for real-time feedback.

AR technology has its impact on both traditional and digital marketing and has issued altogether different dimension how marketers interact with their target customers.


Wearables are a technological device that is worn by a consumer and most often includes tracking information related to health and fitness. Considering that very few people can gain access to them gain a real pull in the coming years?

However, digital marketers will be able to capitalize on your attitudes, trends and patterns. These technologies are interconnected in the daily lives of customers, which in turn will simplify the tracking process.

Whether this technology represents an opportunity or a threat to you as a marketer depends largely on your business perspective.

Success in digital marketing is totally dependent on adapting latest skillsets and how to efficiently anchor new platforms and basically it requires touching the bottom line of business : the customer and comprehend how the digital revolution has totally altered the customer behaviour.

Author Bio

Rahim Makhani is a CEO of Auxano Global Services Pvt. Ltd, is a leading web and mobile development company. He provides solid information on digital marketing and the technologies associated with it.

- Advertisement -
Guest Author
This post was written by a Guest Author. Please see their details in the post above. If you'd like to Contribute towards the growth of The Xplorion, please check our Contributor Page for details about how YOU can share your tips with our growing community.
- Advertisement -

Trending Now

Small Business Ideas for Women in Nigeria

With the country’s current situation, knowing the different small business ideas for women in Nigeria, and setting up such businesses with little or no...
- Advertisement -

Startimes Subscription Prices, Packages and Channels List in 2020

StarTimes Nigeria is one of the popular cable TV providers in Nigeria. This service is a subsidiary of a Chinese based company...

10 Best Places to Download Bollywood Movies

Do you spend hours watching Bollywood movies as I do? Have you been in search of the perfect sites to download the...

Big Brother Naija 2020: How to Vote Using MyDStv, MyGOtv App?

Big Brother Naija pepper dem has been everything hot and spicy since it started, and Big brother keeps serving us the viewers...

7 Best Offline Racing Games for Android Users in 2020

Are you a real gamer? If you are one, then you will know how exciting it can be to experience the adrenaline rush that...

GB WhatsApp, WhatsApp Plus and OG WhatsApp Tips and Tricks

Checkout the new GB WhatsApp Tutorial. Hello, welcome to WhatsApp Plus, OG WhatsApp and GB WhatsApp tips and tricks. For the sake of this article,...

9+ Infinix Phones With Best Camera in 2020

People purchase smartphones for different reasons, and it is no brainer that the camera specifications is one of the features they look out for...

Best Low Size PC Action Games For Your Old PC/Laptop With Low Specs

Gaming time is one our favorite time and nothing beats the ability to play high-quality games on our PCs but like some of our...

How to Recover Lost Snapchat Account?

Losing a Snapchat account can be disastrous as many of us use the Social for private purposes and its privacy oriented features. Forgetting passwords...

DStv Channels List, Packages and Prices in 2020

Thousands of people in Nigeria have put their trust in DStv to provide them with the very best of television shows and programs. DStv (Digital...

22 Smartphones With the Highest Screen to Body Ratio in 2020

Screen to body ratio on a smartphone screen recently turned into an important thing to consider when comparing smartphones. It became more...
- Advertisement -

Related Posts

Ethereum – The Ultimate A to Z Guide for Beginners

Whether or not you are in the world of blockchain and cryptocurrency, there is no doubt that the word Ethereum rings a bell. You’ve either...

Dating Apps Like Tinder: 15 Tinder Alternatives in 2020

Everybody deserves to be loved, and that's why we are all in search of that special someone. These days, dating apps come to our...

Why You Should Opt for an Electric Toothbrush?

Technological advancement is hitting almost every aspect of our lives so much so that even mundane things like brushing your teeth have now been...

Machine Learning in Online Casinos

In just the last few years, an interesting new technology has found its way into all kinds of industries, and is using its sophisticated...

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.