Over the years social media has evolved from a place where people spend their time interacting with family and friends in a marketplace. Today, social media has become a mega platform for businesses both small, and big corporations to grow and expand their oasis.
Just in case you don’t know what your business stands to gain from creating a social media presence, here’s the deal; there are billions of people using the internet on a daily basis, and more than half of these people have an active social media accounts. These people include your customers and potential customers.
Gone are those days when big corporations have the marketing edge over smaller businesses due to monopolized access to traditional marketing (newspaper, TV, and radio stations). Now smaller companies including are gaining more grounds every day on social media.
Small-scale businesses that use social media to create awareness for their products have more edge over big corporations who use traditional marketing only. Want to know why?
One of the cons of big companies is the inability to interact with their customers; every customer wants to connect with their favorite brand, and creating an online presence for your business is a great way to communicate with your customers. Below are some of the benefits your corporation stands to gain from using social media;
Social media is an excellent way of providing excellent customer service, the majority of consumers prefers to boycott the hassle of coming down to the office to solving the problem via social media. The truth is, they don’t care if you are using the same social platform or not all they want is fast response rate.
The customer is king; they go for the company that provides 24/7 support. Your customers will remain loyal to your product as long you are available to provide answers and update them on your latest brand development.
This is the 21st century; social media gives more power to the consumer, always try to know what your customers are thinking about your brand. One of the problems big corporations have is the inability to keep tabs on their numerous customers.
Get in touch with your customers via social media; study what they say about your brand versus your competitors’ and use it to improve our company. Keep in mind that the customer is king; their reactions towards your brand have a way of building your corporation or destroying it.
Enhances brand awareness and loyalty
The stronger your online presence is, the stronger your brand awareness, and customer’s loyalty. This is one of the reasons smaller scale businesses are growing fast, and strong. It makes it easier for customers to locate and connect with you.
According to Jay Baer, the president of Convince and convert stated that “53% of Americans who follow brands in social media are more loyal to those brands.””
To survive in today’s market as a young Entrepreneur, you need to take advantage of social media, and it perks that come with it. Many small businesses are competing hugely with the big ones because of the social media.
We cannot hide the fact that social media is the new goldmine for everyone to succeed in business, that of course if you know what you are doing. As an entrepreneur, social media is one of your secret weapon to growing your business with little or no money when compared to the traditional marketing.
As an entrepreneur or aspiring entrepreneur still contemplating if to join the social media train, you need to read on; here’s why you need to be a part of the modern marketing and create stronger online presence for your business social;
Easy access to good publicity
One of the limitations of traditional marketing (newspaper, radio and TV stations, etc.) is the inability to reach out to millions of people. Every day, millions of people visit Facebook, YouTube, Twitter, Instagram, etc. Imagine the possibility of reaching out to these people from the comfort of your home or business.
Giving your business an online presence increases your brand recognition; it paves the way for more potential customers to know about your business’ brand. It is easier, cheaper and handy in marketing your business to the world.
When you consistently write or post about your company on several networks, customers become more acquainted with your brand.
Daily marketing and advertising on social media have a huge role to play in getting a positive return on investment. Content marketing via Facebook, Twitter, LinkedIn and Instagram for business campaigns and promotions influents your customers to patronize you and then more sales to your company.
If you are an entrepreneur or working in a big corporation, ensure you have a stable online presence. Customers love to interact with their favorite brands, make all provisions available to increase your online presence.