There is a new kid in town, and with the looks of it, the social media giants including Facebook, Instagram, Twitter, etc. will have no choice but to accommodate another formidable social network for business- WhatsApp.
WhatsApp has been around for years, and frankly millions and even billions of people have been enjoying this fantastic app. To give more to the people, the Facebook-owned WhatsApp announced the launch of WhatsApp business 18th of January 2018.
The business aspect of WhatsApp is strategically created to help people around the world use the app to connect with businesses they care about. It doesn’t affect the experience of past users because the business app is different from the normal version.
Non-business users should not be scared of utilizing their favorite social media; WhatsApp is strictly for people to connect with their friends and family. Business owners can also use the platform to respond faster to clients and also get the chance to connect with family and friends.
To cap it all, WhatsApp has evolved, and it is for both business and personal.
What do business owners stand to gain?
The WhatsApp for business enables all business owners especially entrepreneurs to create a professional profile that allows their clients and prospective customers to identify their products and services.
This profile includes email addresses, company’s website, office address and of course business description.
With the help of a WhatsApp messaging tools, all business owners get the chance to send greeting messages to their clients, responds to the FAQ, let them know if you are available or away and also introduce your product and services to your potential customers.
The messaging statistics allow you to review simple metrics such as the number of messages read to see what’s working. While the WhatsApp web enables you to send, and receive messages with WhatsApp Business on your desktop.
According to Rayna Hollander, “WhatsApp has a massive global reach. WhatsApp’s global user base of 1.3 billion monthly active users makes the chat app an ideal ground for Facebook to establish a footprint in the B2C space. WhatsApp is also the second most used messaging app globally, and the leading messaging app in a majority of emerging markets like India, Indonesia, and Russia as well as in developed markets like the UK, Spain, and Germany. In India, for instance, consumers spent over 36 billion hours in WhatsApp in 2017.”1
It helps you identify and differentiate business profiles from family profiles. People will know at a glance that they are talking about business because your account will be listed as a Business Account. Over time, some businesses will have Confirmed Accounts once it’s been confirmed that the account phone number matches the business phone number.
WhatsApp business is the platform for businesses to grow; more than one billion daily active users, 1.3 billion monthly active users, fifty-five billion messages every day, 4.5 billion photos shared per day, sixty languages supported, and one billion videos shared per day.2
How to download the WhatsApp Business App
Just like the normal WhatsApp mobile application; you can download on the Google Play Store. As at the time of this article, the WhatsApp business is available in few markets including Indonesia, Italy, Mexico, U.K, and the U.S. nevertheless; they are seriously working toward bringing this fantastic the app to the rest of the world.
We have heard of Facebook, Instagram, Twitter, Pinterest, LinkedIn, and the list goes on and on. WhatsApp Business is another app that will turn the business world around positively.
It will aid the smaller businesses out there to compete with bigger companies. That is why the earlier you place your business on this app the faster your company will grow.
It is an opportunity for young entrepreneurs to showcase their businesses to the world. One of the amazing things about this app is it allows the smaller companies to have a head start before the bigger companies start trooping in.