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Why Product Packaging Is Important for Brand Identity

May 11, 2021 by Editoral Staff

How many times did a product catch your attention due to its packaging? What do we do when we have two similar products to choose from? Did you ever prefer one product over the other because of its beautiful packaging? Almost all of us go for products that are in better packaging. Product packaging is … Read more

What the Future Holds for Price Comparison Websites?

January 17, 2024March 2, 2020 by Editoral Staff

Since ushering in the internet age with gusto, the world of e-commerce has been turned upside down by the advent of price comparison websites. Platforms that compare the price of goods and services between brands have changed the way consumers think and act; moving away from how suitable a product is to choose the best-value … Read more