25 C
Lagos
Tuesday, July 7, 2020

What the Future Holds for Price Comparison Websites?

- Advertisement - data-full-width-responsive="false">
- Advertisement -

Since ushering in the internet age with gusto, the world of e-commerce has been turned upside down by the advent of price comparison websites. Platforms that compare the price of goods and services between brands have changed the way consumers think and act; moving away from how suitable a product is to choose the best-value option instead.

Not only that, price comparison websites have been a godsend to time-wary consumers who simply don’t have the time these days to shop around and bag the perfect deal. It’s not just financial products like insurance policies and mortgages that comparison websites promote either.

- Advertisement -

There’s even price comparison platforms now that compile the best sports betting odds for all the leading sports events, from the title contenders in the English Premier League to the likely winner of the MLB World Series.

But the future for price comparison platforms looks a little less certain given that Amazon is proceeding with plans to release its own price comparison ‘rival’.

Could Amazon soon join the price comparison space?

Last summer, reports suggested that Amazon was planning its own price comparison platform by partnering with a string of leading European insurers.

It seems like a good fit for the Amazon brand which has long focused on providing a range of products for customers, as opposed to committing to goods and services from a single retailer.

Inaccuracies on price comparison websites risk losing consumer trust

An even bigger question mark was placed on the long-term future and legitimacy of price comparison websites such as Confused.com, MoneySuperMarket and GoCompare, all of whom were recently examined by Which?

In the report of its findings, Which? revealed that almost two-thirds (61%) of 79 insurance policy descriptions “contained at least one discrepancy” compared with the official wording in the insurer’s physical “policy booklet”.

Some of the errors ranged from the incorrect promise of a guaranteed courtesy car to overstating an insurer’s disability cover. Which?

Advertisement
data-full-width-responsive="true">

stated in their report that although the comparison sites they reviewed confirmed they “take measures to audit and verify policy information shown”, all of the insurers refused to deny that some errors in their content slip through the net.

Maintaining customer confidence and trust will be vital for price comparison websites in the years ahead. Inaccuracies between price comparison platforms and service providers could force consumers back to buying direct from retailers instead.

Furthermore, with Amazon set to enter the price comparison picture, there is likely to be even less room for error in the near future.

- Advertisement -
- Advertisement -

Trending Now

10+ Best Smartphones Below ₦30,000 For September 2020

Do you need an Android device below ₦30,000 (thirty thousand Naira)? You have come to the best place. Owning a high-end smartphone is one...
- Advertisement -

Startimes Subscription Prices, Packages and Channels List in 2020

StarTimes Nigeria is one of the popular cable TV providers in Nigeria. This service is a subsidiary of a Chinese based company called Startimes...

10 Best Places to Download Bollywood Movies

Do you spend hours watching Bollywood movies as I do? Have you been in search of the perfect sites to download the best Hindi...

Best Low Size PC Action Games For Your Old PC/Laptop With Low Specs

Gaming time is one our favorite time and nothing beats the ability to play high-quality games on our PCs but like some of our...

GB WhatsApp, WhatsApp Plus and OG WhatsApp Tips and Tricks

Checkout the new GB WhatsApp Tutorial. Hello, welcome to WhatsApp Plus, OG WhatsApp and GB WhatsApp tips and tricks. For the sake of this article,...

DStv Channels List, Packages and Prices in 2020

Thousands of people in Nigeria have put their trust in DStv to provide them with the very best of television shows and programs. DStv (Digital...

GB WhatsApp Pro, OG WhatsApp Pro V8.10 (GB OG Replacements) Latest Version

Good day peeps, the latest GBWhatsApp is here... and it is called the GB WhatsApp Pro Remember earlier, GB Mods the maker of GB WhatsApp...

5 Best Under 15,000 Naira Smartphones in Nigeria

Smartphones are currently like the way of life today, and everybody needs one of them devices. The need to stay up to par with...

How to Fix Home Key, Recent Key and Notification Bar Not Working?

There is a bug in the Android OS that dates back as far as the Lollipop Version and it is one of the most...

Screen to Body Ratio: 22 Smartphones With the Highest Screen to Body Ratio in 2020

Screen to body ratio on a smartphone screen recently turned into an important thing to consider when comparing smartphones. It became more important after...

MyGOtv App – Manage Your GOtv Account & Subscription Easily

Multichoice Nigeria, the owners of DStv and GOtv has recently launched a new mobile application called MyGOtv, for its popular digital platform, GOtv. According to...
- Advertisement -

Related Posts

Use Facebook Advertisement to Create a Sales Funnel Increasing Sales without Wasting Money

Successful entrepreneurs do know this, but the amateurs don’t: Your Sales funnel is everything to you and your business. A strategically planned and well-designed...

What is an Influencer and Influencer Marketing?

If you have been keeping up with trends, especially on the internet, you would have heard or read about influencers and influencer marketing. This...

8 Perfect Places for Your Email Subscription Forms

Most WordPress bloggers take years before starting email marketing, however, when they start, they come to realize its importance and benefits within a few...

The Top 10 Reasons You Need Social Media Marketing

There is a reason why almost every business today is going the social media way. The advantages of having a social media marketing strategy are phenomenal...

LEAVE A REPLY

Please enter your comment!
Please enter your name here