23 C
Lagos
Tuesday, October 20, 2020

Brief Guide to Boost Your Website’s SEO Ranking

- Advertisement - data-full-width-responsive="false">

Organic growth of your customer base may seemingly be a slow process. However, there are a few things that you can do to hasten the process even if by the slightest.

- Advertisement -

The technology world is now dynamic and fast-paced. Keeping up with the latest emerging trends to make the most out of these technological advancements can, therefore, prove to be a rather daunting task. This is true for SEO best practices.

People are constantly adapting and changing things up in this field. It is, therefore, safe to say that there is often no clear-cut SEO rule book as these tend to change rather rapidly. So, you need to always stay abreast with the latest changes in the Online SEO world.

One of the best and trusted ways to grow a meaningful customer base is to let it happen organically. Note, we are not telling you to be lazy about marketing and positioning your site and consequently your business.

We are indeed saying, put your best foot forward and let people find you. In the online world, visibility is everything. If you are not visible, you are not relevant. It really is that simple. While organic growth may take time, there are a few things you can do to hasten the process.

Make Your Site User-Friendly

Yes, user experience is an important determinant of search engine rankings. The logic here is simple. The less amount of time users spend on a site, the less relevant this site is.

Think about it, if you visit a store that lacks what you need, or is difficult to navigate through would you stay? The experience a user has on your site will determine the time spent and therefore usefulness. If he or she found the site useful then they are likely to keep coming back and spreading the word about it.

The benefits here are in two folds. First, you benefit from free advertising. Secondly, you get to improve your search engine rankings.

Since search engines will view the time spent on your site as a determinant of usefulness, it will increase the likelihood of your site being presented amongst the most relevant sites.

Take a step back and examine your site as well as collecting feedback about the general user experience. This will help you figure out what aspect of the site needs working on to improve the user’s general experience.

Advertisement
data-full-width-responsive="true">

It could be your site design, speed, content or the general visual aesthetic or lack thereof that could be dragging you down.

Voice Search is Your Friend

We live in a world of conveniences. It is no wonder that the use of voice commands is gaining popularity. For your site to be competitive it needs to factor in voice search functionality.

Understanding the needs and characteristics of those using voice functions of various devices to search the internet will go a long way.

One such characteristic is the tendency to resort to long-tailed keywords. Since they are speaking and not typing, they will tend towards longer phrases. With this understanding, you will create content for your site that makes use of long-tailed keywords as well as their shorter counterparts.

Content Does Matter

Keywords alone will not win you the visibility you seek. The content within which these keywords are embedded needs to be up to par.

While keywords enable your site to potentially be a suitable answer to an internet user’s question, they can be a potential downfall.

Using these keywords and phrases unnecessarily within the content makes it look haphazard. Search engines translate this as lack of relevance. A frequency of two to three uses of these key phrases or words with your content is sufficient.

The content itself needs to have some structure to it. It needs to flow in a logical manner to make it readable and easy to understand. Most importantly, it needs to meet the needs of your target audience.

If the latter is lacking in your content then people are likely to brush over your site and move on to look for more relevant options. To make your message easier to find, it is important to categorize your content into topics.

Say you update your site’s content on a monthly basis. Instead of trying to cram information about all sorts of things in that monthly post, why not come up with a schedule? Decide what core subject your content shall be on for every month.

Advertisement
data-full-width-responsive="true">

While at it, try and make the content you are putting out as detailed and as accurate as possible. In doing so, you will have a more organized flow when creating content as you only have one focal point. An added advantage to doing so is that you get to keep your site relevant and fresh throughout the year.

Author Bio:

Ritu Sharma

Ritu Sharma is the Content Insights Manager & Online Marketing Strategist with over 9 years of professional experience. She is currently working with India’s leading SEO company PageTraffic. She has spearheaded many successful SEO campaigns for PageTraffic. You can follow her at twitter @realritusharma or Google+

Kingsley Felixhttps://kraftysprouts.media
Based in Port Harcourt, Nigeria. I am the founder of Krafty Sprouts Media, LLC (US), i make sure thing run smoothly and well organized in our organization. Follow me on my social media platforms.
- Advertisement -

Trending Now

The Ultimate Fiat 500XL Review

This car, the Fiat 500L simply struck a chord with me. I love the way it looks, how it feels, how it handles. I’m...
- Advertisement -

10 Best Places to Download Bollywood Movies

Do you spend hours watching Bollywood movies as I do? Have you been in search of the perfect sites to download the...

Startimes Subscription Prices, Packages and Channels List in 2020

StarTimes Nigeria is one of the popular cable TV providers in Nigeria. This service is a subsidiary of a Chinese based company...

GB WhatsApp, WhatsApp Plus and OG WhatsApp Tips and Tricks

Checkout the new GB WhatsApp Tutorial. Hello, welcome to WhatsApp Plus, OG WhatsApp and GB WhatsApp tips and tricks. For the sake of this article,...

Itel S16: Specification, Feature and Price

Itel on the 5th of October 2020, released the iTel S16 series as part of their rebranding efforts. The Itel S16 device...

9+ Infinix Phones With Best Camera in 2020

People purchase smartphones for different reasons, and it is no brainer that the camera specifications is one of the features they look out for...

22 Smartphones With the Highest Screen to Body Ratio in 2020

Screen to body ratio on a smartphone screen recently turned into an important thing to consider when comparing smartphones. It became more...

7 Best Offline Racing Games for Android Users in 2020

Are you a real gamer? If you are one, then you will know how exciting it can be to experience the adrenaline rush that...

GOtv Error Codes: How to Clear and Resolve GOtv Errors

If you are a GOTV user, you have probably encountered one or two GOTV errors, and these errors are preventing you from...

Best Low Size PC Action Games For Your Old PC/Laptop With Low Specs

Gaming time is one our favorite time and nothing beats the ability to play high-quality games on our PCs but like some of our...

DStv Channels List, Packages and Prices in 2020

Thousands of people in Nigeria have put their trust in DStv to provide them with the very best of television shows and programs. DStv (Digital...
- Advertisement -

Related Posts

5 Modern Day Devices That Employ the Facial Recognition Technology

We are in the 21st century where the technology is at its best in making the lives of people better and easier. Technological advancement...

Top 9 GIF Keyboard Apps For Android

Emoticons and GIFs have made conversation on messaging and social media apps much more enjoyable. GIFs are a great way to show...

Top 10 Delivery Robots Startups

A few years back, production of autonomous delivery machines was only being done by two companies, and that at that time seemed like a...

5 Highly Effective and Useful WordPress Tools and Plugins

WordPress tools should be able to help you write better content. Moreover, they should be able to integrate social media, aid in SEO and...

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.